Sam Lawrence, the ex-Chief Marketing Officer (CMO) for Jive Software is known for going big. He is an unconventional and experienced marketer who knows how to bring big ideas to reality. A frequent industry speaker and popular Enterprise blogger, Sam is well known as a firestarter and thought-leader. He draws from 18 years of technology marketing experience having lead Fortune-level companies and start ups to success. Sam comes to Jive Software from McCann Erickson where he was a senior vice president in charge of marketing efforts for Microsoft's global Microsoft Office business unit, including Microsoft SharePoint, Live Meeting and Live Communication Server. Prior, Sam has lead Marketing for a roster of marquee companies including Dell, CNET and 3Com.