Jon Lebkowsky is a social media expert and strategist, cultural strategist, and social commentator. A web strategy consultant, he also writes about culture, technology, media, sustainability and other topics for various publications, has been blogging regularly since blogs first appeared, and has been involved in web strategy and development since 1992. He was involved in the early 2000s social technology conversations that led to the concept of "web 2.0." He is cofounder of Social Web Strategies, where he does strategic consulting and coordinates social media planning and web development.