"If I couldn't interrupt you, how would I reach you?" That's the question Dave starts with as a social media strategist focused on marketing and the impact of the Social Web on businesses.
Dave is the author of “Social Media Marketing: An Hour a Day,” a practical, hands-on guide to the implementation and measurement of social media as part of an integrated marketing program. Building on the approach he outlines in his book, Dave listens to what a client's business communications needs are and then evaluates current operations, marketing, and management processes. Working alongside his clients, Dave develops an effective, measured approach to the use of social media and the achievement of organizational and business goals.
Dave has extensive advertising experience, having worked with GSD&M and its clients including Southwest Airlines, AARP, Wal-Mart, PGA TOUR, Dial, and Chili’s as a strategy director for integrated communications. Prior to advertising and marketing, Dave worked with Progressive Insurance Company as a Product Manager, and a Systems Analyst for the Voyager deep space exploration program with Jet Propulsion Laboratories/NASA.
Dave cofounded Digital Voodoo in 1994. Digital Voodoo provides strategic marketing services for clients wanting to tap the power of the social Web. In 2005, he cofounded HearThis.com, a podcasting service firm focused on social media and marketing.
Dave holds a BS in physics and mathematics from the State University of New York/College at Brockport and has served on the Advisory Board with ad:tech and the Measurement and Metrics Council with WOMMA.
