Bob serves as President of The Blog Council, the leading forum for social media efforts at the largest corporations in the world and as Senior Vice President, Communities for GasPedal. He is also a founding partner of Common Sense Media Group.
Bob has a unique combination of social media, marketing and communications skills acquired during nearly 25 years at three Fortune 500 companies and a major consultancy. He was most recently vice president of Communities and Conversations at Dell Inc, where he was responsible for developing an industry-leading approach to the use of social media, as highlighted in GroundSwell. His team built and maintained 25 blogs, forums and wikis in 7 languages worldwide with 200 million page views of annual interaction and coordinated the company’s approach in Twitter, Facebook and other key sites.
Before joining Dell, Bob worked for Novartis Pharmaceuticals as Head of Global Corporate Communications and as Head of Global Pharma Communications, where he served on the Pharma Executive Committee. Prior to Novartis, Bob was President of The Americas for GCI and was responsible for creating and building the firm’s global healthcare practice. He was previously Vice President of Global Public Affairs & Media Relations at Rhone-Poulenc Rorer (now Sanofi Aventis) and worked at CIBA-Geigy in both communications and field sales.
Bob is a frequent speaker on social media, ranging from the Inc. 500 to Saleforce.com’s DreamForce to Microsoft’s Software Architects Forum. His team has been featured in numerous books and case studies related to their rapid adoption of social media techniques to improve how a company operates internally and externally.
Bob has served on a variety of Boards, including CancerCare, The Huntington’s Disease Society of America and the Dell Foundation. He currently serves on the board of the Association for Multiple Impaired and Blind, the Digital Advisory Board for P&G and he is Vice Chair of the The Emerging Technology Committee for the State of Texas
You can reach Bob on twitter at www.twitter.com/bobpearson1845
Bob Pearson serves as vice president of communities and conversations for Dell. As a member of Dell’s Communications team, he is responsible for digital media activities, ranging from customer resolution to management of IdeaStorm, Direct2Dell, StudioDell and other digital initiatives.
Before joining Dell, Mr. Pearson worked for Novartis Pharmaceuticals as Head of Global Corporate Communications and as Head of Global Pharma Communications, where he served on the Pharma Executive Committee. Prior to Novartis, Bob was President of The Americas for GCI and was responsible for creating and building the firm’s global healthcare practice. He was previously Vice President of Global Public Affairs & Media Relations at Rhone-Poulenc Rorer (now Sanofi Aventis) and worked at CIBA-Geigy in both communications and field sales. He has more than 20 years experience in executive corporate communications and public relations.
Mr. Pearson graduated from the University of North Carolina at Greensboro with a degree in communications and completed his MBA at Fairleigh Dickinson University. He has served on the boards of Cancer Care and The Huntington’s Disease Society of America and currently serves on the boards of The Dell Foundation and The Association for Multiple Impaired and Blind. Bob is also a member of the executive committee of Dell's Political Action Committee and he serves as the Vice-Chair of the Emerging Technology Committee for the State of Texas.
