Schedule:
Monday April 27, 2009 at 04:00 PM
Synopsis:
Social Media Means Business - Three Workshops That Show You How.
Join New Media Lab’s Connie Reece, founder of Every Dot Connects along with Dave Evans, Social Web Strategies Principal and FG SQUARED strategy partner and also the author of “Social Media Marketing: An Hour a Day” for a series of workshops covering the essentials of social media as it is applied to business and professional branding.
In three hands-on, tip-filled sessions Dave and Connie will take you through actual cases of successful and not-so-successful blogging campaigns as they will dive into metrics and the case studies that show how the best practices, along with what to avoid. This set of workshops has been developed exclusively for Interactive Austin 2009. Spend some time in this workshop track and come away prepared to put theory into action.
Social Media Marketing Workshop Session #3: Social Media: Outside the Enterprise
Having a great product or service, and the internal culture to sustain it--is only half the challenge. Join Cynthia Jackson, Director, Communications and Marketing of Baylor University along with KXAN’s former Twitter maven Charlie Ray and Austin’s own John McLhenny as they walk through the strategic and tactical aspects of the social strategies they helped create. Moderated by Connie Reece, this workshop will show you how to put the Social Web to work in ways that might surprise you.
