Schedule:
Monday April 27, 2009 at 04:00 PM
Synopsis:
The "Communication Trends that Matter Most in Social Media" panel will explore the trends that public relations professionals, communications officers and emerging media specialists find most important for keeping companies on the forefront in adopting social media. Media shifts, PR 2.0 concepts, challenges and solutions, the mindset of the corporate culture and the effectiveness of case studies employing social media tools - will be discussed amongst a distinguished panel consisting of Paul Walker, Cohn & Wolfe; Christi Day, Southwest Airlines; Bob Pearson, Dell; and Cynthia Baker, Accolades PR.
Sample Questions:
How has the role of public relations been redefined by media shifts and social media?
Who should serve as the agent of change in implementing social media campaign within an organization?
What strengths do PR/communications professionals possess that make them effective with social media?
What are your best case studies that demonstrate the power of social media to engage influencers?
How do you measure the success of social media campaigns and how detailed do you need to get?
How do you train or re-skill communications people to be successful in social media?
How should enterprises use social media to reach consumers? How about for B-2-B?
Panelists:
Paul Walker
As the President of Cohn & Wolfe Austin, Paul Walker works behind the scenes with large corporations training them in digital and social media. One of the top 10 PR firms nationally, Cohn & Wolfe has an Austin office that is actually a hub for social media work with approximately 50% of the communications business focused on digital media. Paul is currently responsible for Cohn & Wolfe's Texas operations, as well as the award-winning Cohn & Wolfe Digital.
Christi Day
Christi Day is an online Spokesperson and Emerging Media Specialist for Southwest Airlines, a corporate culture that has embraced social media tools as a means of communication in business, customer relations and promotions. She consistently works to keep Southwest Airlines preeminent in the new media world and has been the author of several successful story placements creating positive buzz for Southwest Airlines.
Bob Pearson
Vice-President of Communications and Conversations at Dell, Bob Pearson has been a major agent of change in gaining acceptance and support for social media to flourish in his corporate environment. Dell has transformed their corporate culture to the point that social media is now part of everyday operations. As a member of Dell’s Communications team, he is responsible for digital media activities, ranging from customer resolution to management of IdeaStorm, Direct2Dell, StudioDell and other digital initiatives.
Cynthia Baker (Moderator)
Cynthia Baker is the Founder and President of Accolades PR, a progressive PR firm that creates strategic communications campaigns that blend traditional PR, optimized PR and social media to meet business initiatives. Current clients include advertising, marketing, interactive, financial and management consulting firms. The Accolades team develops on-point PR content which can also be converted into "fuel for the social media engine".
