Schedule:
Monday April 27, 2009 at 02:00 PM
Synopsis:
Social Media Means Business - Three Workshops That Show You How.
Join New Media Lab’s Connie Reece, founder of Every Dot Connects along with Dave Evans, Social Web Strategies Principal and FG SQUARED strategy partner and also the author of “Social Media Marketing: An Hour a Day” for a series of workshops covering the essentials of social media as it is applied to business and professional branding.
In three hands-on, tip-filled sessions Dave and Connie will take you through actual cases of successful and not-so-successful blogging campaigns as they will dive into metrics and the case studies that show how the best practices, along with what to avoid. This set of workshops has been developed exclusively for Interactive Austin 2009. Spend some time in this workshop track and come away prepared to put theory into action.
Social Media Marketing Workshop Session #1: Getting Social Media Right
Dave and Connie show you through the essential elements and best practices that drive successful social media based marketing efforts and then show you how to integrate this into your current marketing program. You’ll see how to plan, measure, and track you results. Joining Dave and Connie will be copywriter Amy Lemen, founder of Writeous Words Communications and PR professional Alan Wienkrantz. Together they’ll cover the basics of putting social media to work while offering up serious and practical hands-on skills that you can use to create your own social presence.
