Schedule:
Monday April 27, 2009 at 02:00 PM
Synopsis:
We're reaching the end of a cycle on the Web, a cycle in which driving traffic to your Web site was the most important activity of the online marketer. What is emerging is the era of conversion, in which you reach out and engage the visitors you have, eagerly inviting them into your site and making it easy for them to take action. As this new cycle begins, those businesses that excel at conversion first will have an incredible advantage over their competitors. Every marketing program will be cheaper. Every visitor will be more valuable. Brian Massey and Alissa Ruehl will be educating you on how to plan for and implement a Web site that turns traffic into leads and sales.
You will learn:
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The "kinds" of conversion practices you should consider
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How testing is done and why it will give you a significant advantage
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Which elements of your Web site are actually blocking visitors from buying
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How to select content that converts visitors into revenue
