Schedule:
Monday April 27, 2009 at 11:00 AM
Synopsis:
Metrics and Measurement, What Matters the Most?
How do you measure the ROI on your involvement in social media? How are people using social media to find business opportunities and partners? How do you attribute leads to the right marketing initiative when you’re running paid search, organic search, direct mail and social media? How do web marketers cope with complex B2B sales with long sales cycles? What are the metrics that matter?
This panel will discuss the rapidly evolving landscape of social media marketing, and provide practical advice helping marketers and managers get a better grip on search marketing analytics. Founders and key executives from RefreshWeb, a B2B SEO agency, Live Oak 360 (the source of budurl, so popular on Twitter), Apogee Search, BreakingPoint and Small World Labs answer questions and discuss best practices.
