Schedule:
Monday April 27, 2009 at 11:00 AM
Synopsis:
Lessons for the Enterprise from the Obama Campaign
Whether it was by design, necessity, or a combination of both, Barack Obama very successfully incorporated social media into his campaign for President of the United States. By successfully empowering his supporters with the online tools necessary to carry his message to audiences he might not reach through traditional channels, the campaign shattered fundraising records from small donors and turned the political establishment on its head. What the Obama campaign did, using social media and interactive marketing and organizational tools, provides an excellent case study for enterprise level companies or any organization desiring to understand the new landscape of the social web and its impact on society and business.
