IA09 Program

Dion Hinchcliffe

Dion Hinchcliffe, globally renowned business strategist and enterprise architect, consults and works directly with Fortune 500 companies, the federal government, and the Internet startup community, guiding them in the application of Web 2.0 best practices. A thought leader and Web futurist, he has been quoted by BusinessWeek, CNET News, Wired Magazine, CIO Magazine, and many other well-known industry periodicals.

Sam Lawrence

Sam Lawrence, the ex-Chief Marketing Officer (CMO) for Jive Software is known for going big. He is an unconventional and experienced marketer who knows how to bring big ideas to reality. A frequent industry speaker and popular Enterprise blogger, Sam is well known as a firestarter and thought-leader.

whurley

whurley is the chief architect of open strategy at BMC Software, Inc., where he sets BMC's open source and cloud computing agendas for the office of the CTO.

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Program

TRACK:	Leadership	Interactive Marketing/Best Practices	Social Capitalism	Practical Application	Chat Room
Monday April 27, 2009
08:30 AM 75 min	Keynote Leadership (Synopsis) Dion Hinchcliffe (Web 2.0 University and Hinchcliffe & Co)
09:45 AM 15 min	Break
10:00 AM 45 min	Keynote (Synopsis) Sam Lawrence
10:45 AM 15 min	Break
11:00 AM 45 min	Emergent Leadership (Synopsis) Panelists include: Jon Lebkowsky (Social Web Strategies) David Armistead (Social Web Strategies LLC) Clay Spinuzzi (Department of Rhetoric and Writing University of Texas at Austin) Jason Fellman (FG SQUARED)	Designing the Experience (Synopsis) Panelists include: Alex Jones (Pluck) Erik McMillan Alora Chistiakoff (The Indigo Heron Group, Inc) Craig Heartwell (OnDialog, Inc.)	Obama Campaign - Lessons for Enterprise (Synopsis) Panelists include: Matt Glazer Susan Scrupski (SoCo Partners) Mike Chapman (FG SQUARED) Carrie Chitsey Hice (Text4ROI)	Measurement and Metrics (Synopsis) Panelists include: John Rasco (RefreshWeb) Andy Meadows Michael Wilson Ian F. Strain-Seymour (Apogee Search, LLC) Pam O'Neal (BreakingPoint)	Chat
11:45 AM 45 min	Lunch
12:45 PM 15 min	Break
01:00 PM 45 min	Afternoon Keynote - Future Technology Trends (Synopsis) whurley (BMC Software, Inc)
01:45 PM 15 min	Break
02:00 PM 45 min	The Human Cloud (Synopsis) Panelists include: Ynema Mangum (Sun Microsystems) Matt Cohen (OneSpot) whurley (BMC Software, Inc) Sara Dornsife	It's Time We Had a Talk: The Conversion Conversation (Synopsis) Panelists include: Brian Massey Alissa Ruehl (Apogee Search)	Interactive Government (Synopsis) Panelists include: Michael L. Williams (Railroad Commission of Texas) Giovanni Galluci Mike Chapman (FG SQUARED) Rick Foote (Public Strategies Inc)	Social Media Marketing Workshop Session #1: Getting Social Media Right (Synopsis) Panelists include: Dave Evans (Digital Voodoo) Connie Reece (New Media Lab) Alan Weinkrantz Amy Lemen (Writeous Words)	Chat
02:45 PM 15 min	Break
03:00 PM 45 min	Experience City (Synopsis) Panelists include: Heather McKissick (Leadership Austin) Bijoy Goswami Steve Golab (FG SQUARED) Karl J. Krumm, Ph.D.	Community Management (Synopsis) Panelists include: Brad Warren Jon Lebkowsky (Social Web Strategies) Michael Wilson Matt Genovese (door64.com)	Social Media For Social Good (Synopsis) Panelists include: Lisa Goddard (CAFB) Ed Nicholson (Tyson Foods, Inc.) Alan Graham (Mobile Loaves & Fishes) Heidi Adams (Planet Cancer)	Social Media Marketing Workshop Session #2: Social Media: Inside the Enterprise (Synopsis) Panelists include: Dave Evans (Digital Voodoo) Connie Reece (New Media Lab) Susan Scrupski (SoCo Partners) Chris Almond	Chat
03:45 PM 45 min	Break
04:00 PM 45 min	Online Video Marketing: Strategies for the Next Generation Marketer (Synopsis) Panelists include: Christopher Justice (Sparksight, Inc.) Pete Monfre (Enzoology Entertainment, LLC, Clarity Marketing Support, Inc.)	Communication Trends that Matter Most in Social Media (Synopsis) Panelists include: Cynthia A. Baker (Accolades Public Relations and Communications) Paul Walker (Cohn & Wolfe Digital) Christi Day (Southwest Airlines) Bob Pearson (The Blog Council)	Sustainability (Synopsis) Panelists include: Jon Lebkowsky (Social Web Strategies) David Armistead (Social Web Strategies LLC) Susan Scrupski (SoCo Partners) Joel Greenberg (TheEnergyRoadmap.com)	Social Media Marketing Workshop Session #3: Social Media: Outside the Enterprise (Synopsis) Panelists include: Dave Evans (Digital Voodoo) Connie Reece (New Media Lab) Cynthia J. Jackson (Hankamer School of Business, Baylor University) Charlie Ray John McElhenney (SocialMedia Innovation Group)	Chat
05:00 PM 90 min	Networking/BOF

Dion Hinchcliffe

Sam Lawrence

whurley

Program

Monday April 27, 2009